For cruise agenciesWidgety × WordPress

Seamlessly connect
Widgety and WordPress.

A stable, standardised plugin that maps Widgety content to your website's design. Improve your organic search performance and user experience — without bespoke developer resources or manual copywriting.

0
Custom dev needed
1
WordPress plugin
Itineraries mapped
ROI Calculator

Your numbers.
Real savings.

Move the sliders to reflect what your agency spends today. We'll show you what Pontoon's standardised plugin would save you — using your math, not industry assumptions.

30 hrs
0 hrs100 hrs
£45/hr
£10/hr£100/hr
£18,000
£0£50,000
Copywriting savings
£16,200
£1,350 / month — reallocate to other campaigns
Development savings
£18,000
Your custom API quote vs Pontoon's standardised plugin
Total year-one savings
£34,200
Pontoon annual cost in this comparison: £0 bespoke build
Send me this report
Features & Benefits

Cut costs.
Compound revenue.

Two sides of the same plugin: one column protects your margin, the other grows your top line. Every claim below ties back to a number in the calculator above.

How You Save Money

01 — Margin
  • Reduced resource from internal copywriters

    Pontoon maps Widgety content to wherever you want on your website's design, reducing required copywriting resource. No need for overtime/outsourcing, and resource can be allocated to other campaigns.

  • No development resource needed for implementation

    Pontoon is a highly customisable WordPress plug-in that offers an easy-to-implement, standardised alternative to a bespoke custom API integration. It removes the need to develop an integration from scratch.

  • No development resource needed for maintenance

    Easier support and troubleshooting, as Widgety and agencies follow a common implementation. Lower maintenance burden, as updates are managed centrally and distributed by BANC.

  • Reduces dev resource required for scalability

    Our universal, reusable integration means travel agents require far less custom development, offering a cost saving and improving time-to-market.

  • Included CRM

    Pontoon offers an 'All-in-One' solution supporting the journey from first-touch marketing through to enquiry handling and customer communication via the integrated CRM. No need for further investment.

How You Make Money

02 — Revenue
  • Supports improved organic search performance

    An SEO-friendly solution, unlike standard iframe-based implementations. Drives more users to your site through organic search engines.

  • Improved user experience

    Itineraries and information are pulled directly from the source (Cruise Line) in a dynamic and compelling way, improving the user experience to drive them to purchase.

Final step

Ready to streamline
your cruise bookings?

Get a custom ROI report — built from the numbers you just entered — delivered straight to your WhatsApp. No forms, no inbox, no chasing.

We'll only use your number to deliver the report. No spam, ever.