PontoonCalculate savings
For cruise agenciesWidgety × WordPress

Seamlessly connect Widgety
and WordPress.

A stable, standardised plugin that maps Widgety content to your website's design. Improve your organic search performance and user experience — without bespoke developer resources or manual copywriting.

Calculate My SavingsSee how it works
0
Custom dev needed
1
WordPress plugin
∞
Itineraries mapped
ROI Calculator

Your numbers.
Real savings.

Pontoon doesn't add revenue directly — it gives you back the hours and budget you currently spend keeping cruise content live. Toggle between time reclaimed and money saved to see both sides.

  1. 1
    Set your inputs
    Hours, hourly rate, and your current dev quote.
  2. 2
    Pick your lens
    See the same effort as money saved or time reclaimed.
  3. 3
    Claim your plan
    Chat on WhatsApp and we’ll send your tailored implementation plan.
Numbers stay yours. Nothing is stored or shared until you ask for the report.
You'd save / year
£34,200
30 hrs
0 hrs100 hrs
£45/hr
£10/hr£100/hr
£18,000
£0£50,000
Copywriting cost avoided
£16,200
£1,350 / month — reallocate to other campaigns
Development cost avoided
£18,000
Your custom API quote vs Pontoon's standardised plugin
Total year-one savings
£34,200
Pontoon replaces the bespoke build at £0 of your time.
Features & Benefits

Cut costs.
Compound revenue.

Two sides of the same plugin: protect your margin and grow your top line. Every claim ties back to a number in the calculator above.

Save money Make money
Save

Reduced resource from internal copywriters

Pontoon maps Widgety content to wherever you want on your website's design, reducing required copywriting resource. No need for overtime/outsourcing, and resource can be allocated to other campaigns.

Save

No development resource needed for implementation

Pontoon is a highly customisable WordPress plug-in that offers an easy-to-implement, standardised alternative to a bespoke custom API integration. It removes the need to develop an integration from scratch.

Save

No development resource needed for maintenance

Easier support and troubleshooting, as Widgety and agencies follow a common implementation. Lower maintenance burden, as updates are managed centrally and distributed by BANC.

Save

Reduces dev resource required for scalability

Our universal, reusable integration means travel agents require far less custom development, offering a cost saving and improving time-to-market.

Save

Included CRM

Pontoon offers an 'All-in-One' solution supporting the journey from first-touch marketing through to enquiry handling and customer communication via the integrated CRM. No need for further investment.

Make

Supports improved organic search performance

An SEO-friendly solution, unlike standard iframe-based implementations. Drives more users to your site through organic search engines.

Make

Improved user experience

Itineraries and information are pulled directly from the source (Cruise Line) in a dynamic and compelling way, improving the user experience to drive them to purchase.

Ready when you are

See your number, then claim your free plan.

Chat with the Pontoon team on WhatsApp and we’ll send a tailored implementation plan — including timeline, setup steps and what to expect.

Get my free plan
Final step

See your numbers,
then claim your free demo.

It all happens on WhatsApp. Tap the button (or scan the QR code on desktop) and we’ll reply to organise a free product demo with a custom implementation review.

Continues on WhatsApp

How it works

  1. 1. Tap the WhatsApp button below.
  2. 2. WhatsApp opens with a prefilled message — just hit send.
  3. 3. Our team replies to schedule your video demo and pre-call implementation check.
Message us on WhatsApp

Free demo — takes 10 seconds.

Tapping or scanning opens WhatsApp with a prefilled message. Nothing sends until you press send.